Faster and Cheaper Development
Rapid Prototyping
Design thinking uses rapid prototyping. Instead of spending hundreds of thousands of dollars on a prototype, Design Thinking stresses creating prototypes that have very little effort involved--think, five year old arts and crafts projects. The purpose of prototypes is to get feedback, and lots of it. The more feedback you get, the more likely you are to create a product that consumers really want, not what your product developers think they want.
After creating one prototype and getting feedback, it’s common, and highly encouraged, to create a revised prototype, and once again put it in front of the consumer. After that, make another prototype and continue with this process until you have thought of everything the consumer may ever want or need in relation to your topic
This rapid prototype technique utilizes a large amount of brainstorming that is necessary for finding the best possible solution. Instead of falling in love with one idea and putting all your time and effort into it, only to realize it’s not exactly what your consumers want and desire, you instead stay open to new ideas and changes until you find the perfect answer.
After creating one prototype and getting feedback, it’s common, and highly encouraged, to create a revised prototype, and once again put it in front of the consumer. After that, make another prototype and continue with this process until you have thought of everything the consumer may ever want or need in relation to your topic
This rapid prototype technique utilizes a large amount of brainstorming that is necessary for finding the best possible solution. Instead of falling in love with one idea and putting all your time and effort into it, only to realize it’s not exactly what your consumers want and desire, you instead stay open to new ideas and changes until you find the perfect answer.
Note on Rhetoric: Rapid Prototyping makes sure that the focus is on the audience by constantly evaluating their opinions.
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